Lewis Bush, winner of the BMW Residency, explores the ways in which artificial intelligence sees and understand the world. His work updates the ideas of John Berger, the British author and art critic behind the BBC’s 1972 television program Ways of Seeing, and the book of the same name, which has sold over a million copies worldwide. Since that time, the regime of the image has changed, with the rise of machines able to interpret images promising to profoundly change our relationship to sight and images. Bush’s response has been to devise an augmented reality web app which questions the neutrality of these seeing machines. Using a simple form of artificial intelligence, the app virtually adds new images over the pages of the original book, telling us a new story.

Enjoy the augmented experience now!

- Scan the QR code below with your smartphone.

- Then go to this address on your computer:

- In the “augmented experience” tab, scroll down to the book Ways of Seeing and scan the pages of your choice with your smartphone.

Artistic director: François Cheval.
Virtual tour from July 10 produced by BMW Art & Culture with support from GOBELINS, the image school.
Ways of Seeing Algorithmically is co-published by BMW Art & Culture and éditions Trocadéro.

  • Institutional partners

    • République Française
    • Région Provence Alpes Côté d'Azur
    • Département des Bouches du Rhône
    • Arles
    • Le Centre des monuments nationaux est heureux de soutenir les Rencontres de la Photographie d’Arles en accueillant des expositions dans l’abbaye de Montmajour
  • Main partners

    • Fondation LUMA
    • BMW
    • SNCF
    • Kering
  • Media partners

    • Arte
    • Lci
    • Konbini
    • Le Point
    • Madame Figaro
    • France Culture