Edition 2024



1 July - 29 September 2024

10.00 AM - 07.30 PM



The photographs we’ve been shown in brochures and business reports of agricultural corporations in the past century suggest that the Green Revolution was a complete success: the abundant growth of new high-yielding corn varieties is contrasted with meagre harvests from traditional farming. Satisfied farmers sit on new machines that do all the hard work for them. No unwanted weeds in sight. The results are there for everyone to see. But is this the whole truth?

New Farmer poses as a collection of documentary photographs from the 1960s that seem to reiterate the success story of the Green Revolution: genetic manipulation results in new crop varieties which result in bigger and better harvests. As the story unfolds however, there are cracks. The images hover just slightly beyond believability until finally turning absurd. They are not the historical photographs they claim to be, but AI-generated images. 

The story itself, while bearing some resemblance to actual events, is also made up: this alternative version doesn’t end in the giant fields of monocultures that surround us today, but instead brings about oversized vegetables. With absurdity and humor, New Farmer explores the way history is made and perceived through images and questions the dominant narrative of the Green Revolution. The project reflects on our extractive relationship to nature, inviting viewers to take a critical look at our place within the biosphere and the ripple effects of our actions.

Bruce Eesly
  • Institutional partners

    • République Française
    • Région Provence Alpes Côté d'Azur
    • Département des Bouches du Rhône
    • Arles
    • Le Centre des monuments nationaux est heureux de soutenir les Rencontres de la Photographie d’Arles en accueillant des expositions dans l’abbaye de Montmajour
  • Main partners

    • Fondation LUMA
    • BMW
    • SNCF
    • Kering
  • Media partners

    • Arte
    • Lci
    • Konbini
    • Le Point
    • Madame Figaro
    • France Culture