Florencia  GIORDANA BRAAUN

Rolf Art galerie, director, Argentina

Florencia Giordana Braun, specializing in Communication, International Cultural Management, and Art Business, founded Rolf Art Gallery in 2009, the only art gallery in Argentina specializing in photography and technical image. Its mission is to foster the production and appreciation of contemporary art, pushing the boundaries of Latin American visual arts. Since its inception, Florencia has been dedicated to positioning Latin American visual artists on national and international platforms.
Through Rolf Art, she has curated exhibitions in collaboration with international institutions and spearheaded participation in prominent art and photo fairs worldwide, including Art Basel, The Armory Show, AIPAD, Paris Photo, Photo London, UNSEEN, SP-Arte, Zona Maco, ArtBO, Lima Photo, ArteBA, BA Photo, among others.
Her efforts have led to the inclusion of Latin American photographers in esteemed institutions such as the TATE, MoMA, MET, Jewish Museum of NYC, GETTY Museum, MFAH, MFA Boston, MNCARS, MALI, Museum of the Republic Bank of Bogotá, MUAC, MNBA, MAMBA, and MALBA, as well as numerous private collections.
Currently, Florencia serves on the selection committees for Paris Photo '24 and ARBO '24 and has been appointed as the Communication Manager of the Peruvian Pavilion at the upcoming edition of La Biennale di Venezia.
English - Portuguese
  • Institutional partners

    • République Française
    • Région Provence Alpes Côté d'Azur
    • Département des Bouches du Rhône
    • Arles
    • Le Centre des monuments nationaux est heureux de soutenir les Rencontres de la Photographie d’Arles en accueillant des expositions dans l’abbaye de Montmajour
  • Main partners

    • Fondation LUMA
    • BMW
    • SNCF
    • Kering
  • Media partners

    • Arte
    • Lci
    • Konbini
    • Le Point
    • Madame Figaro
    • France Culture