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Grégoire Alexandre - Untitled 3, studio, 2010.

Grégoire Alexandre
ENSP 1995

UCHRONIES *

The Earth is neither round nor blue: it’s a cube, white, pierced through by a double door. In this cube, there are grottos of an immaculate whiteness and paper unicorns that wander across the valleys, steep flour mountains and women carrying, with the same momentum, a god-armchair; and then there are barren expanses, deserts of an absolute whiteness, punctuated by a few umbrellas and tripods in distress. No sun, no moon, no skies. Just a few lights, which come and go.

It is here, in this white cube, in this place outside of everything and with nothing, that the photographer Grégoire Alexandre fabricates his parallel worlds almost every day. The creator’s hubris is generally expressed with strips of Sellotape, scraps of paper and often studio accessories: polyboards, booms, umbrellas and reflectors. The mechanics of doing are usually hidden with care behind illusionist staging, but in Grégoire Alexandre’s work they play the main role. His parallel worlds don’t have the sugary flavour of languid, faraway dreams; they are here and now, in the studio, in the materiality of his four white walls and amongst all this aluminium and polystyrene paraphernalia. Artifice is exposed and it constantly reminds us that it is an image; yes, all of this is indeed cardboard, a playground for a photographer who constructs, assembles and stacks to a critical point of balance and sometimes breaks everything, stripping the studio bare until exposing its skeleton. Construct, undo, reconstruct. The studio, a perpetual system of constant renewal, is a living organism. Grégoire Alexandre observes these life cycles and confines the ‘after’ and the ‘asides’ to the shot, when the objects to be photographed have left the stage, or when the extras, while waiting, group together in a corner, a small human cell taking shape in this large, white and empty body.

The photographer puts to work constraint, place – these four white walls – and time – that of the commission, be it a publishing or advertising assignment – and his shots timed to the minute. It’s his Oulipo game, he who works, rather, he who does not restrain, the field of possibility. And then, we cannot omit the object at the centre of all this attention, the one that motivates these commissions: it is sometimes an article of designer clothing, sometimes a watch or a bag, by the occasion a bearer of artistic expression, and often asking to be carried and transcended by the image. A few strings, a little light, one or two accessories outside the frame that surreptitiously enter it, and here there is a parallel world that takes shape. Nothing spectacular in the photographer’s mises en scènes, everything is in the gesture, delicate. Like the simple white sheet that, through expert Origami folding, suddenly becomes a fantastic animal, the white cube explored by Grégoire Alexandre reveals territories where fable and poetry unfold.


Raphaëlle Stopin


* Uchronies : Alternate Histories


gregoirealexandre.com

Grégoire Alexandre

Courtesy of the artist.


Grégoire Alexandre

Born in 1972 in Rouen.

Lives and works in Paris.


Grégoire Alexandre, who in 2003 is selected by the photography division of the International Festival of Fashion and Photography (Villa Noailles, Hyères), has worked: for print media, and in particular for Wallpaper*, Vanity Fair, Esquire UK, Libération, Le Monde d'Hermès, GQ, Beaux Arts Magazine, Yummy; for the music industry, in partnership with Etienne Daho, Metronomy, Yelle, Yann Tiersen, Bertrand Burgalat, and April March; and finally in advertising, for clients such as Westin, Sony, Printemps, Orange, Louis Vuitton, Citroën, EBay, and Absolut. He takes part in the 2008 exhibition Fashion in the mirror at the Photographers' Gallery. The same year, in Arles, Christian Lacroix curates a one-man show of Alexandre's work entitled Was it a car or a cat I saw? He wins the HSBC prize in 2009, and to celebrate the occasion four exhibitions devoted to his work open that year in Paris, Lille, Metz and Marseille. At the same time, Actes Sud publishes a monograph devoted to his oeuvre. His exhibition Work in progress opens in Oulu, Finland, in 2011; that same year he takes up a photographic residency at Villa Noailles, Hyères, and it's there that he shows, also in 2011, the Histoires Parallèles series that is the fruit of that residency; the exhibition's catalogue will be published at La Villa Noailles/Archibooks Editions.

Église des Trinitaires

> 2 September

8 €


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